Description This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Nucor is a minimill deciding whether to spend a significant fraction of its net worth on a commercially unproven technology in order to penetrate a large but hitherto inaccessible segment of the steel market. This case is an integrative one designed to facilitate full-blown analysis of a strategic investment decision. Subjects Covered: Capital investments; Competition; Decision making; Economic analysis; Expansion; Market entry; Technological change Setting: • Geographic: North Carolina • Industry: Iron & steel • Company Revenue: $1 billion assets • Event Year Begin: 1987 • Event Year End: 1987.

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